If you’ve been using search engine optimization (SEO) on your website for quite a while now, then you’ve probably stumbled upon the term black hat countless times. But do you know what blackhat SEO is? How can you make sure that the techniques you’ve been using do not go beyond the line and remain with the realms of white hat SEO? In this resource, you’ll have a better understanding of black hat SEO tactics and whether you should use them on your websites.
Should You Wear A Black Hat?
Google and other search engines have their respective webmaster guidelines. For obvious reasons, these are meant to guide webmasters to follow a particular set of rules and avoid cheating the algorithms. Search engines utilize a complicated algorithm that takes into consideration hundreds of different factors. SEO experts understand that by optimizing their websites in such a way that their various elements align with the guidelines provided by Google, they can increase the organic rankings of their web pages.
Shanice Emmanuel from Coronation says, “The problem, however, is that such a practice falls under black hat SEO. This term refers to the collection of techniques that violate the terms and guidelines of Google. The tech giant regularly updates their algorithms for two big reasons. The first is to deliver the most relevant results to users. The second is to serve as a deterrent for webmasters who try to cheat the system. But even with all these updates, black hat SEO experts refuse to abandon their old ways. And it is hard to blame them given the fact that they keep finding new successes”.
Going back to the question of whether you should wear a black hat, the answer depends entirely on you. The main issue with black hat SEO is that the tactics provide great results, but they do not hold up over the long term. For this reason, you should never use such techniques when dealing with the websites of your clients. You’re was putting their entire business at risk. Not to mention, doing this is akin to lying straight to their faces.
For your websites, you have the option of using black hat techniques. But if you decide to do so, be prepared for all the consequences. It is possible for your website to get wiped out from the search index. If you don’t want to go through all the hassle of setting up another site, filling it with content and optimizing it to boost organic rankings, then you’re probably better off sticking to white hat SEO.